Case Study
Check the following scenario to assess what small improvements can do to the bottom-line! This is a sales based scenario - over the coming weeks we will add scenarios across all roles.
Scenario Assumptions
| Sales Consultants | 10 |
| Annual Revenue per Sales Consultant | $1,000,000 |
| Length of Sales Cycle (Months) | 6 |
| New Hire Time to First Sale (Months) | 6 |
| Sales Consultant Churn (% per Year) | 10% |
| Total Annual Revenue | $10,000,000 |
| Existing Close Rate | 40% |
| Average Deal Size | $50,000 |
| Time Spent on Non-Productive Tasks | 15% |
| Gross Margin | 30% |
Results
Increase Close Rate from 40% to 52%
Increase in revenue $3M (30%) |
Increase in Deal Size from $50,000 to $55,000
Increase in revenue $1M (10%) |
Decrease Sales Cycle from 6 to 5 months
Increase in revenue $2M (20%) |
Reduce Non Productive time from 15% to 10%
| Additional Revenue $600K |
Reduce Time to First Sale from 6 to 4 months
Additional Revenue $167,000 (1.7%) |




