acuere.com.au

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COO
Business Goal 2
Business Goal 3
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COO Goals
Successful Integration of Sales, Marketing and Operations, Get It Right First Time, Increase Customer Satisfaction.

Common goals for COO role - challenge your thinking - below are common goals that we have assisted COO's to achieve, some of the common reasons that presented roadblocks to achieving these goals, the capabilities we provided and a success story.

Integration of Sales, Marketing & Operations

Typical Reasons

• Consolidate sales pipeline information
• Improve close rates
• Reliable sales forecasts
• Inconsistent approach to sales/marketing messages

 

Usage Scenario

If you are experiencing poor control over the sales pipeline and low close rates, would it help if, after completing a sales call your sales people could be prompted to report progress against a set of standardised milestones and have the pipeline be updated immediately?

For more examples of how we have helped our customers with the other reasons listed above, contact us.

Success Story

Key Player	Operations Manager
Goal	Increase revenue by 100%.
Contributing Reasons	Only 1 out of 8 reps had exceeded their quota even though revenue goals had been met. Reps were focusing on selling projects, not looking at addressing the entire needs of an enterprise. Sales people had challenges creating a vision about how the product and services could help prospects address new markets and create new revenue streams. Management team had limited trust in the ability to accurately predict where the revenue would come from, due to a poorly graded pipeline.
Capability	What they needed was to closely monitor progress of opportunities along pre-defined stages and milestones to improve close rates. Align sales people along a sales methodology and common language that would facilitate internal sales communication. Differentiate how they sold and how we described benefits products bring to our prospects.
Benefit Statement	Acuere provided them with this capabilty.
Actual Benefit	Average transaction value has increased by 45% A more effective way to allocate resoureces to sales activities A common language, sales & sales management tools have been implemented, reducing the amount of time spent on weekly sales staff meeting & call debrief.

For further information:
Please contact our Acuere Offices
Sydney +61 2 9966 8055
Adelaide +61 8 8361 8666  
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